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Minerva Announces CEO for Minerva Dawn Farms

Minerva Announces CEO for Minerva Dawn Farms

Barretos, May 15, 2008 - Minerva S.A. (BOVESPA: BEEF3; Bloomberg: BEEF3.BZ; Reuters: BEEF3.SA), one of the market leaders in Brazil in the production and sale of beef products, leather and live cattle, announces to shareholders and the general market that Roberto Denuzzo will serve as CEO of Minerva Dawn Farms, a joint venture with the Ireland-based company Dawn Farms that will operate in the domestic and international Food Services market.

Mr. Denuzzo holds degrees in food engineering and business administration, and has completed the strategic planning program at Harvard Business School and continuing studies at Kellogs. He has a long career in the Food Services industry, with 13 years of experience at the group Bunge Alimentos and 10 years at Sadia.

Minerva Dawn Farms will open its first plant in the third quarter of 2008 in Barretos, São Paulo, where Minerva’s head offices are located. The plant required investment of US$50 million and will be one of the largest industrialized high value added meat products plants in Brazil. In addition to its high capacity (10-15 tonnes of meat per hour), another competitive advantage of the plant is its flexible structure, which can simultaneously produce meat, pork and chicken products on a variety of production scales, and will serve both domestic and world demand for products in the Food Services segment. At the start of operations, approximately 70% of products will be exported.

“The potential for expanding this plant to supply our Food Services segment is already planned and was included in the designs. The plant can be expanded to double its size and capacity”, explains Roberto Denuzzo.

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Contact IR

Phone : +55 (11) 3074-2444
E-mail: ri@minerva.com.br

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